The CEO of Premiere, Michael David Palance, challenged country singer and past Premiere talent Shaniah Paige, Mikey Reid from Nickelodeon’s “Victorious”, Joey Bragg from Disney’s “Liv and Maddie” and Skai Jackson from Disney’s “Jessie” to a Lip Sync Battle at Premiere July 2014. After a “fierce” competition, Skai Jackson reigned supreme. During her “coronation” as Queen of Lip Sync, Skai teaches Michael David how to perform Zuri’s catchphrase.